89 percent of consumers turn to Google, Bing or another search engine to find information on products, services or business before making purchases.
New research has found that the average user spends 23 hours a week emailing, texting and using social media and other forms of online communication.
That number represents nearly 14 percent of the total time in a week.
In the B2B sector, content marketing campaigns with an SEO element are proving especially important to success. Brafton recently reported that more than 70 percent of enterprise purchase decisions begin on search engines.
The internet is a source of information that is always available exactly when you desire that information.
The online environment/internet is a great equalizer because search engines list company’s based on the search terms and how relevant the website content is. Fortune 500 companies or small businesses have an equal opportunity with content marketing on the internet. Content marketing is the online strategy of providing quality content and information. The internet is the only opportunity and possibility of the American dream if you work smart and hard any company can be very successful.
In a relatively short amount of time, the Internet has moved from an occasional tool to one of the principal ways we communicate, entertain ourselves, and do work. Internet advertising and marketing has outpaced other forms of advertising such as TV, radio and print media.